BOSH! have partnered plant-based recipe kit brand Grubby to offer consumers plant-based boxes featuring dishes from their bestselling books. While Grubby is the UK’s highest-rated recipe kit, BOSH!, co-founded by Ian Theasby and Henry Firth, have become a household name thanks to their pioneering approach to vegan recipes which they share via books, on social media, and on television. Now at least two of their dishes will be available on the Grubby menu, with the range set to expand as demand dictates throughout this year and beyond.The partnership marks the first time diners can get a ready-to-prepare box of ingredients for iconic BOSH! recipes sent directly to their door.Initially offering 30 dishes, the range so far focuses on meals that offer ‘flavour and simplicity’, and feature ‘the highest quality sustainably sourced ingredients’.Recipes on offer include ‘Dan Dan Smoked Tofu Noodles’, ‘Rogan BOSH!’, ‘Cowboy Chilli Trash Browns’ and ‘Orzo Ragu Risotto’ among others.
BOSH! recipe boxesIn a statement sent to Vegan Food & Living, Ian, co-founder at BOSH!, said: “We’re really pleased to be working with Grubby.“Recipe kits are an incredibly efficient way for people to cook BOSH! food at home. Delivering fresh, pre-portioned ingredients direct to people’s homes makes cooking plant-based food hassle-free and really enjoyable.”Henry, co-founder at BOSH!, added: “Our mission to put more plants on plates perfectly aligns with Grubby’s ambition to inspire people to cook more plants.“We’re really impressed with some of the little touches Grubby have incorporated into their product, particularly the impact tracker.“The Tracker analyses every recipe against the non-plant based equivalent, allowing customers to see the unique carbon savings and the positive impact of every box they buy.”
‘A big moment’Meanwhile, Martin, founder and CEO of Grubby, said: “This is a big moment for us. “We’ve been fans of Henry and Ian’s work for some time, and when we first got talking, it was clear our values and missions to make plant-based cooking more accessible to the world were joined at the hip. “There was an obvious partnership to be had, and it’s been a lot of fun working with the guys to make it happen. We’re so excited to get these recipes out into the wild!”BOSH! recipes are available to order now. New recipes will be available weekly over the coming months.